The Paper Clothing Fad

Paper clothing — a fashion fad of the 1960s. It was disposable consumer culture taken to an extreme. Wear your clothes once or twice, and then just throw them away instead of washing them.

Info from wikipedia:

Paper clothing, in the form of women’s dresses and other clothes made from disposable cellulose fabric, was a short-lived fashion novelty item in the United States in the 1960s…

By 1967, paper dresses were sold in major department stores for about $ 8 apiece, and entire paper clothing boutiques were set up by companies such as Abraham & Straus and I. Magnin. At the height of demand, Mars Hosiery made 100,000 dresses a week. Other items made of paper included underwear, men’s vests, bridal gowns (expensive at $ 15), children’s pinafores (“just the thing for ever-sprouting sprouts”) and even rain coats and bikinis (“good for two to three wearings”)…

But as the novelty appeal of paper clothes wore off, their downsides became more apparent: they were generally ill-fitting and uncomfortable to wear, their garish colors could rub off, they were often flammable, and of course they very soon ended up as waste. By 1968, paper clothing had disappeared from the market.

The Warren County Observer – Jan 24, 1961

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